what happened to engagement that combines concrete actions with political reflection?

Renato Galeotti is a historical protagonist in the world of solidarity economy. A few days ago he forwarded the following article to a discussion group on the latest volume edited by Aldo Zanchetta: Hope Social Force.

By Renato I have read the volume Chapter Zero – Possible Worlds and Resistant Worlds. and I am predisposed to his lucid and non-trivial views and frank lashings. This article aroused in me a strong desire to share and that is why you will find it in this blog: it concerns us closely.

“Any other afternoon. I do minor maintenance work with the radio on. The program cuts out to make way for commercials. “Naturasì presents: how to save the environment without doing anything.”

Short break and a second voice enters, “So … take a nice apple from Naturasì and bite it without restraint” The first voice returns to close, “to save the environment just eat organic from Naturasì.”

Listening to it causes me almost instant disappointment. Nothing strange, I feel it toward 90 percent of advertisements. But this time the reason is not easy to explain: this is not yet another case of greenwashing, since “green” is the raison d’être of Naturasì”